During the Celebrity Golf Tournament in South Lake Tahoe, Dallas Cowboys quarterback Tony Romo stopped by Sidestreet Boutique to purchase a birthday gift for his then-girlfriend Jessica Simpson. Simpson was later photographed wearing the Sky Clothing dress that Romo picked out for her and she appeared in Star Magazine wearing it, along with other publications and websites.

Revitalization of South Lake Tahoe's "Sapphire Bay"
The establishment of Sapphire Bay as one of Lake Tahoe's premier tourist attractions.

Sidestreet Boutique has been operating in beautiful South Lake Tahoe for over 38 years. That's a long time for any business! The Tahoe Daily Tribune recently published a Q & A about Sidestreet. Read below to find out how we got started, where we've been and where we're planning on going.